IRVING, Texas (Nov. 24, 2025) – The National Football Foundation (NFF) & College Hall of Fame announced today that veteran athletics administrator David Flores, who most recently served as commissioner of the American Southwest Conference and previously as a vice president at the Big 12 Conference, has been named the NFF Director of Membership.
 
Flores, who brings more than three decades of collegiate administrative experience to the NFF, will manage the organization's membership programs and oversee the NFF Chapter Network. Spread across 120 outposts in 47 states, the NFF Chapter Network was launched in 1954 and today boasts 12,000 members who fulfill the Foundation's mission of building leaders through football at the grassroots level. Collectively, the chapters host more than 300 events each year, reaching more than 500,000 football players at 5,000 high schools. Each year, they award more than $1 million in scholarships and have distributed more than $29 million all-time.
 
"We are excited to have David Flores join the NFF team as our Director of Membership," said NFF President & CEO Steve Hatchell. "David has developed a wealth of experience over his career, including a deep appreciation for the development of student-athletes. He has a keen understanding of the demands on coaches and administrators, and his insights will play a key role in how the NFF can expand opportunities for student-athletes and strengthen our efforts to promote academic excellence. We are extremely excited to have him join our team."
 
Before his tenure as commissioner of the American Southwest Conference, Flores served as Vice President for Governance at the Big 12 Conference. His extensive career also includes roles as Student-Athlete Academic Advisor, Director of Compliance Services, Director of Student-Athlete Support Services, and Associate Commissioner for Compliance and Governance. He has held positions at Texas State University, Kansas State University, the University of New Mexico, Texas Tech University, and his alma mater, the University of Texas at El Paso, where he was a four-year letterman and quarterback on the Miners football team.