Established: 1996
Each year, the National Football Foundation & College Hall of Fame presents an award to a sports broadcaster who has had a long and distinguished career broadcasting college football. The award seeks to recognize broadcasters with direct ties to college and universities rather than strictly national broadcasters.
Given annually since 1996, the award bears the name of its first recipient, Chris Schenkel, whose life-long commitment to excellence in broadcasting and longstanding association with the National Football Foundation & College Hall of Fame reflect the achievements and spirit the award embodies. Schenkel, the longtime ABC Sports broadcaster, emceed the NFF Annual Awards Dinner for 28 consecutive years from 1968 to 1995.