IRVING, Texas (May 15, 2025) – The National Football Foundation (NFF) announced today that the PSA for its I Played campaign has been named a finalist in two categories — Outstanding In-Venue Video and Outstanding Social Media Video — for the 2025 College Sports Media Awards presented by Sports Video Group (SVG) and NACDA. 

Part of the NFF's larger I Played initiative, the nominated 30-second spot celebrates the lasting impact of football on those who play it. Launched in 2024, I Played invites former players from all levels to share their stories and reflect on how the game shaped their lives — promoting camaraderie, character, and the lifelong value of participation.

"This recognition is about more than a single video — it's a reflection of how the National Football Foundation is evolving to meet the moment," said NFF President & CEO Steve Hatchell. "Through I Played and Future For Football, we're telling real stories that show the lifelong value of the game and inspire more people to get involved. These honors affirm our commitment to growing the sport through powerful experiences that resonate with players, parents, and communities across the country."

The honor follows additional national recognition earlier this year for the NFF's Future For Football campaign. Its video Ways to Play: Football is for Everyone was named a 2025 Webby Award Honoree in the Video – Sports category. Combined, these accolades reflect the NFF's strategic focus on narrative-driven content to grow the game and support participation at every level.

The NFF partnered with LDWW, a Dallas-based marketing and communications agency, to support creative development and production for both initiatives.

To watch the nominated I Played video, click here.

To learn more about the campaign or share your football story, visit bit.ly/iplayedfootball.