National Football Foundation

Pac-8 Champion USC defeated Big Ten Co-Champion Indiana in the Rose Bowl, marking the Trojans’ second MacArthur Bowl. Coached by College Football Hall of Famer John McKay, USC finished 10-1 after a 14-3 victory against the Hoosiers in the Rose Bowl. USC’s victory over UCLA in the Battle for the Victory Bell is regarded as the signature game of the storied rivalry. The 1967 USC team featured Hall of Fame running back O.J. Simpson and Hall of Fame offensive tackle Ron Yary.

Representing the pinnacle of team achievement in college sports, the trophy was the gift of an anonymous donor, who commissioned Tiffany & Co. to craft it from 400 ounces of silver, in honor of NFF founder General Douglas A. MacArthur. It took eight months to make, and the trophy features MacArthur's famous quote: "There is no substitute for victory."