National Football Foundation

Southwest Conference Champion Texas defeated Notre Dame in the Cotton Bowl, marking the Longhorns’ second MacArthur Bowl. Coached by College Football Hall of Famer Darrell Royal, Texas finished 11-0 after a 21-17 victory against the Fighting Irish in the Cotton Bowl. The 1969 Longhorns were the last all-white team to be named consensus national champions. The 1969 Texas team featured 1970 NFF National Scholar-Athlete and linebacker/defensive end William Zapalac.  

Representing the pinnacle of team achievement in college sports, the trophy was the gift of an anonymous donor, who commissioned Tiffany & Co. to craft it from 400 ounces of silver, in honor of NFF founder General Douglas A. MacArthur. It took eight months to make, and the trophy features MacArthur's famous quote: "There is no substitute for victory."