National Football Foundation

Norma Dean is a 40-year Delta veteran based in Atlanta who began her career in New Orleans as a reservations sales agent and has held progressively senior sales leadership roles across the United States. For nearly 20 years, Dean has served as the key liaison for Delta Air Lines and its sponsorship as the official airline of the National Football Foundation, offering special airfares to attendees of the NFF Annual Awards Dinner Presented by Las Vegas.

"Norma Dean has been the definition of a steadfast partner, helping ensure Delta Air Lines delivers exceptional service year after year to the NFF and our extended football family," said NFF President & CEO Steve Hatchell. "From facilitating special airfares to making our travel seamless for nearly two decades, Norma's leadership has helped make the NFF Annual Awards Dinner Presented by Las Vegas a truly first-class experience. We are deeply grateful to her and Delta for being such vital champions of our mission."
 
From her field experience, Dean came to Delta's headquarters in Atlanta and was promoted to National Account Manager, overseeing association sales in Washington, New York City and Chicago. Thereafter, she held the position of Global Account Manager-Corporate Sales and then went on to serve as General Manager – Corporate Sales for the Northeast region and General Manager of Specialty Sales.
 
In her current role as Director- National Specialty Sales, Dean manages $2B in Delta segmented and leisure revenue, including Military & Government, Meetings, Convention & Incentive Sales, Sports & Universities, and Leisure/Tour Operator/Cruise Sales. She is an active industry leader serving on several international boards and committees. 
 
Widely recognized for her influence and mentorship within the business travel field, Dean was honored in 2019 by the Global Business Travel Association as the WINiT (Women IN Training) – GBTA "Best Mentor or Coach – Female" Award winner, celebrating her dedication to elevating others in the industry. A native of New Orleans, Dean is a proud alumna of Louisiana State University and is known for her love of LSU football and the Saints.